Kitty Capsule: Wholesale & Licensing Inquiries
⬡ Patent pending · Wholesale & Licensing

A category nobody has solved. Until now.

Kitty Capsule is a patent-pending, veteran-engineered brand built for a $158B pet industry, and the 53 million American homes that have simply given up on bathing their cats.

The market

A massive market with an unsolved problem.

Cat ownership is growing, driven by Gen Z and Millennials, yet bathing a cat is still a fight everyone loses. Kitty Capsule owns the gap.

$158BU.S. pet industry (2025)
53MU.S. cat-owning households
39%of U.S. homes have a cat
#1at-home grooming is the fastest-growing segment
The story

Why Roel built this.

RW
U.S. Army
21 Years Served
Maui, Hawaii

"The truth is, Kitty Capsule started because I got tired of bleeding."

I served twenty-one years in the Army. I'm retired now in Maui, and over the last decade I've ended up with nine cats. Most of them rescues. One of them my nephew found under a car in a parking lot. Another one walked up to my back door and decided I was hers.

Anyone who has bathed a cat knows what comes next. The scratches. The water everywhere. The cat that won't speak to you for two days. So I built something better. For them. For me. And it turns out, for a lot of you.

Roel WalkerFounder, Kitty Capsule
The vision

One product. A category platform.

The capsule is the wedge. The brand carries far beyond it.

🧴

Grooming line

Cat-safe shampoos, drying tools, and accessories, the products owners actually need.

🏬

Multiple channels

Direct-to-consumer, pet groomers as B2B, and veteran-owned advocacy retail.

🐾

A trusted brand

"Calm Baths. Happy Cats." A warm, defensible brand built for repeat purchase and loyalty.

De-risked

The brand is already built.

This isn't a napkin sketch. The brand, the product design, and the full go-to-market engine are ready, so a partner steps into momentum, not a science project.

Locked brand & identityLogo, voice, and design system complete.
Live website & waitlistCapturing demand and early customers now.
Patent-pending designDefensible IP on the core product.
Full content engineMonths of marketing assets ready to deploy.
Founder storyA 21-year veteran, instant authenticity and press hook.
Clear channelsDTC, B2B groomers, and retail mapped out.
Now accepting trade partners

Ready to bring Kitty Capsule to your market?

A patent-pending, veteran-engineered product with no direct competition in a 53-million-household category. Whether you're looking to manufacture, distribute, or license, submit your inquiry and our team will follow up directly.

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Patent Pending

Wholesale & Licensing Inquiries

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Kitty Capsule
Calm Baths. Happy Cats.

A patent-pending, veteran-engineered brand. Wholesale & licensing inquiries welcome.